Concept Sketches

The brief for my visual language project was to design a domestic dehumidifier; but give it a brand identity which is not normally connected with domestic well being products.

The selected brands were Ducati (a well established sports motorbike company) and Bang & Olufsen (a luxury audio and visual products).

Below is some of B&O's products followed by my concept sketch work for this brand.

With B&O I was particularly curious with their use of negative space and the finishes on surfaces and how they made beautiful objects using simple geometry. This is what I tried to play with while sketching concepts.  

The Ducati concepts will also be posted soon along with some development sketch work for both brands.

Design Mann